We are a full-service marketing research firm, working across more than 60 countries.

Our reach extends across six continents throughout the world.

Serving clients across the world since 1990.

For more than 30 years, we’ve worked with clients in over 60 countries to uncover Opportunities, provide Solutions, and deliver Results. Our partners trust our expertise in quantitative and qualitative marketing research studies, B2B and B2C, and cutting-edge research methods, as well as deep experience across more than a dozen sectors.

• Microsoft

• Bank of America

• AT&T

• West Marine

• BevMo!

• San Francisco Ballet

• Snapfish

• Citibank

• BDO

• Pearson

• Harry & David

• Empire Blue Cross Blue Shield

• Coca-Cola

• Safeway

• PG&E

• U.C. Berkeley

• OpenTable

• Panda Express

• American Society of Mechanical Engineers (ASME)

• Microsoft • Bank of America • AT&T • West Marine • BevMo! • San Francisco Ballet • Snapfish • Citibank • BDO • Pearson • Harry & David • Empire Blue Cross Blue Shield • Coca-Cola • Safeway • PG&E • U.C. Berkeley • OpenTable • Panda Express • American Society of Mechanical Engineers (ASME)

Our Work

  • Brand strategy and brand image

    Market segmentation

    Awareness and usage

    Customer satisfaction

    Loyalty

    New product development

    Pricing

    Advertising evaluation

    Influencer studies

    Employee attitude measurement

    Website evaluation

    Promotional studies [to generate publicity]

    Public issues

  • Online interviews

    Telephone interviews

    In-office interviews

    Intercept interviews

    Mystery shopping

    Group administrations

    Combinations of research methods

  • In-person focus groups

    Online focus groups

    Online bulletin boards

    In-store interviews and observations

    User experience studies

    In-depth telephone interviews

    In-depth in-person interviews

  • Market segmentation

    Conjoint analysis [including the development of scenario generators]

    Brand mapping

    Product profitability analysis

    Net Promoter Score

    MaxDiff analysis

    Structural Equation Modeling

    Regression analysis

    Cross-tabulations

We uncover Opportunities.

We provide Solutions.

We deliver Results.

Our Sector Experience

Technology

Financial Services

Food & Restaurants

Professional Associations

Healthcare

Retail

Legal

Non-Profits

Advertising

Public Relations

Utilities

Automotive

Early-Stage Companies

Education

Publications

Public Issues & Political Campaigns

Get in Touch

Please let us know how we can help uncover Opportunities, provide Solutions, and deliver Results for your organization.